What are the benefits of integrating the sales, marketing and customer support function using a single software package and a centralized database ?
All the customer data are collected in a centralized database .It is easy to control and monitor. The company can promote some discount travel package to increased customer satisfaction and improved the customer relationship.
The internet is a 24-hour global channels for the company to launch different promotion which can reduce direct-marketing cost. For this one-to-one marketing is more effective and easier to build up a long relationship with customer. Thus it can increase the revenue of the company for a long-term.
Noted your additional answers !
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